Start your business on solid ground.

Prove the idea before you spend on it.

Most new businesses don’t fail for lack of effort. They fail because the price, the customer or the cash plan was a guess. A few hours of planning now is the cheapest insurance you’ll ever buy.

Do it yourself

• Name your first customer: who pays, and why they’d pick you
• Check what 3 to 5 local competitors charge
• Estimate startup costs and the month you break even
• Write it on one page you can actually follow

Or let Groundwork help

Set up the business the right way the first time.

Your structure, name and paperwork follow you for years. Getting them organized early saves fees, delays and headaches later.

Do it yourself

• Choose a business name and check it’s available in your state
• File your Articles of Organization (LLC) with the state
• Get your free EIN from the IRS
• Open a separate business bank account
• Ask your city or county which licenses you need

Or let Groundwork help

Look established from your first customer.

Customers judge a new business in seconds. A clean logo, clear words and a consistent look tell them you’re real and ready.

Do it yourself

• A simple logo that works on a phone screen and a sign
• Two or three brand colors used everywhere
• A one-sentence description of what you do and for whom
• Website copy that tells visitors what to do next

Or let Groundwork help

Open the doors with customers already looking for you.

Most local customers find a new business on Google before they ever see a website. Launch with your profile complete and a plan for the first 30 days.

Do it yourself

• Create and complete your Google Business Profile
• List the business on the major directories with matching details
• Plan your first 30 days of outreach and offers
• Ask your first customers for reviews

Or let Groundwork help