Clear research. Practical answers. Better business decisions.
Groundwork gives small-business owners independent research and practical recommendations for the decisions that matter—competition, advertising, pricing, operations, growth and AI.
Your payment information is securely processed by Stripe. Groundwork does not receive or store your full card number. Fixed-fee service. No subscription. No surprise recurring charges. Accepted cards: Visa, Mastercard, American Express, Discover.
Select your service and pay through Stripe.
Groundwork sends confirmation, your short project agreement and next steps within one business day.
Complete the required agreement and onboarding before work begins.
Groundwork performs the agreed research or project work.
Receive your defined deliverables and any included review consultation.
02
Advertising Checkup
Make it easier for the right customers to choose you.
Find out whether your advertising is reaching the customers you actually want.
Ideal for: Owners who want to know where their advertising deserves attention.
$200Fixed fee
~8 hoursEstimated project time
2–3 business daysTypical turnaround
What Groundwork examines
Review of your current advertising presence
Approximately 50 verified data points
Target-customer and market alignment review
Competitor advertising comparison
Review of your messaging, offers, and calls to action
Identification of overlooked advertising opportunities
What you’ll receive
Prioritized recommendations on where to focus your advertising
Your payment information is securely processed by Stripe. Groundwork does not receive or store your full card number. Fixed-fee service. No subscription. No surprise recurring charges. Accepted cards: Visa, Mastercard, American Express, Discover.
Select your service and pay through Stripe.
Groundwork sends confirmation, your short project agreement and next steps within one business day.
Complete the required agreement and onboarding before work begins.
Groundwork performs the agreed research or project work.
Receive your defined deliverables and any included review consultation.
03 · Featured
Small Business AI Integration Package
See what AI could do for your business.
This is not a generic list of AI tools. Groundwork studies how your company actually operates—where the owner’s time goes, where work repeats, where customers wait, and where simple systems could help the business move faster. You receive a practical, owner-level assessment of where AI may be worth using now, what should wait, and what still needs a human being in charge.
Ideal for: Owners who want to save time, reduce repetitive work, improve customer service and marketing, and know which tools are worth using.
$295Fixed fee
~7 hoursEstimated project time
5 business daysTypical turnaround
What you’ll receive
Business and workflow review of your services, customer journey, software, marketing, recurring tasks, bottlenecks, and biggest time drains
Independent business research into your website, public presence, offers, reviews, customer communication, and relevant industry opportunities
AI opportunity map connecting each recommendation to a real business task, the practical AI use, expected benefit, setup effort, and needed human oversight
Tool recommendations that make sense for your business, including what each tool does, why it is recommended, approximate cost when verified, and adoption difficulty
Prioritized Start Now, Next, and Later plan so you are not overwhelmed by a dozen ideas at once
Personalized written AI integration plan with clear recommendations, limitations, risks, and a 30-day action plan
30-minute findings review to make the recommendations understandable and help you decide what to do first
Typical turnaround: 5 business days after required intake information is received. This is business advisory—not coding, custom software, IT support, or full implementation.
A stronger first impression. A clearer customer path.
Website Makeover & Online-Presence Conversion Review. We improve the customer-facing parts of your existing website and clarify what should change next.
Ideal for: Businesses whose online first impression, message or customer path needs tightening up.
$500Fixed fee
Defined scopeHomepage + one service page
5 business daysTypical turnaround
What Groundwork examines
Your existing homepage and one key service page
Your online first impression, message and customer path
Competitor and market positioning
What you’ll receive
Website makeover of the homepage and one key service page
Clearer customer message, offer, and calls to action
Online-presence conversion review
Credibility, contact-path, and customer-experience improvements
Competitor and market-positioning comparison
Prioritized 30-day marketing action plan
60-minute findings and implementation review
Base scope: existing website. No full rebuild, ad spend, or ongoing campaign management.
Your payment information is securely processed by Stripe. Groundwork does not receive or store your full card number. Fixed-fee service. No subscription. No surprise recurring charges. Accepted cards: Visa, Mastercard, American Express, Discover.
Select your service and pay through Stripe.
Groundwork sends confirmation, your short project agreement and next steps within one business day.
Complete the required agreement and onboarding before work begins.
Groundwork performs the agreed research or project work.
Receive your defined deliverables and any included review consultation.
05
Business Diagnostic
Find what is holding your business back—and what to do about it.
An independent review of your growth, profitability, marketing, and business priorities—followed by an Owner Decision Brief, researched findings, prioritized recommendations, a 30-day action plan, and a 60-minute review.
Ideal for: Owners who need a broader view of growth, profitability, marketing and business priorities.
$695Fixed fee
~13 hoursEstimated project time
5 business daysTypical turnaround
What Groundwork examines
Review of your current business model and core offer
Approximately 80 verified data points
Pricing and service structure review
Competitive position assessment
Customer acquisition and market presence review
Identification of operational or growth bottlenecks
Key opportunities, risks, and areas needing attention
What you’ll receive
Prioritized recommendations based on impact and practicality
Your payment information is securely processed by Stripe. Groundwork does not receive or store your full card number. Fixed-fee service. No subscription. No surprise recurring charges. Accepted cards: Visa, Mastercard, American Express, Discover.
Select your service and pay through Stripe.
Groundwork sends confirmation, your short project agreement and next steps within one business day.
Complete the required agreement and onboarding before work begins.
Groundwork performs the agreed research or project work.
Receive your defined deliverables and any included review consultation.
06
Profit & Pricing Tune-Up
Make sure the numbers are working for you.
Improve pricing, packages, and profit decisions using your costs, competitor pricing, and market positioning—with a practical implementation sequence.
Ideal for: Businesses ready to examine pricing, packages and revenue per customer or job.
$795Fixed fee
~12 hoursEstimated project time
5 business daysTypical turnaround
What Groundwork examines
Review of your current pricing structure
Approximately 40–60 verified data points and product offerings
Service and package profitability review
Competitor pricing and offer comparison
Review of discounts, promotions, and pricing structure
Identification of underpriced or underperforming offers
Opportunities for packages, add-ons, upsells, or pricing adjustments
What you’ll receive
Pricing recommendations with supporting rationale
Prioritized opportunities to improve revenue per customer or job
Professional written Profit & Pricing Tune-Up report
60-minute post-report findings and strategy review
Your payment information is securely processed by Stripe. Groundwork does not receive or store your full card number. Fixed-fee service. No subscription. No surprise recurring charges. Accepted cards: Visa, Mastercard, American Express, Discover.
Select your service and pay through Stripe.
Groundwork sends confirmation, your short project agreement and next steps within one business day.
Complete the required agreement and onboarding before work begins.
Groundwork performs the agreed research or project work.
Receive your defined deliverables and any included review consultation.
07
Business Blueprint
Build a clearer plan for the next stage of the business.
Build a clear plan covering competition, pricing, marketing, operations, and growth. Your Blueprint includes a strategic report, a 30-day execution plan, 12-month direction, and a formal findings review.
Ideal for: Owners who need a comprehensive plan covering the business and its next moves.
$1,495Fixed fee
~20 hoursEstimated project time
10 business daysTypical turnaround
What Groundwork examines
Approximately 138 verified data points
Business concept and market assessment
Target customer profile and demand indicators
Review of up to 5 relevant competitors
Competitor pricing, services, offers, and positioning analysis
Recommended service or product structure
Pricing strategy and market positioning recommendations
Startup cost and resource estimate
Customer acquisition and advertising opportunities
Revenue model and key business assumptions
Risks, obstacles, and unanswered questions identified
Your payment information is securely processed by Stripe. Groundwork does not receive or store your full card number. Fixed-fee service. No subscription. No surprise recurring charges. Accepted cards: Visa, Mastercard, American Express, Discover.
Select your service and pay through Stripe.
Groundwork sends confirmation, your short project agreement and next steps within one business day.
Complete the required agreement and onboarding before work begins.
Groundwork performs the agreed research or project work.
Receive your defined deliverables and any included review consultation.
Straightforward from the start
You’ll know the price, the scope and what to expect.
Fixed project pricing
Know the project price before work begins.
Defined scope
Clear deliverables for every service.
Flexible payment options
Two-part payments available for qualifying projects.
Implementation available
When recommendations need to become action, implementation support can be quoted separately.
Project scope, estimated hours & payment details
Fixed project pricing. Each listed price covers the published base scope. Additional locations, brands, markets, competitors, interviews, financial reconstruction or implementation work require written approval and separate pricing.
To make it easier to get started, Groundwork offers a client-friendly two-part payment option for qualifying projects: 50% to begin and 50% when your completed findings are ready for delivery. Your initial payment reserves your project time and allows research and analysis to begin. The remaining balance is simply due before your final report and recommendations are released.
Estimated hours represent the anticipated research, analysis, writing, and client-review time for the published scope. Actual time may vary, but the fixed project price and listed deliverables remain unchanged.
We don’t stop at the report
Groundwork does not hand you a report and disappear. We help you understand the findings, determine what deserves attention first and turn the recommendations into practical action.
Post-report support may include: implementation planning and assistance; hands-on implementation services; business coaching; follow-up consultations; website and marketing improvements; pricing, service and offer development; forms, documents and business materials; progress reviews and competitor monitoring.
Your included findings-review consultation will clarify the results and establish your next steps. Additional implementation services are available under a separate written scope at Groundwork’s standard professional rate. Request implementation support →
Not sure which service fits?
You don’t have to diagnose the business before talking to us.
Tell Groundwork what you’re trying to understand, improve or decide. We’ll help determine which service makes sense. If a larger engagement isn’t necessary, we’ll tell you that too.
