Why Groundwork exists
Small businesses deserve serious business support, too.
Large companies have analysts, marketing departments, researchers, operations teams, and outside consultants. Small-business owners are often expected to make many of the same decisions with far fewer resources. Groundwork was created to help close that gap.
We give owners access to focused research, practical business support, and defined advisory services without requiring an open-ended consulting engagement.
The Groundwork promise
Two things we will never waste: your time or your money.
Groundwork was built from the perspective of a small-business owner. We define the work before it begins. We research before we recommend. We look for practical solutions before expensive ones. And if our research tells us spending more money isn’t the right move, we’ll tell you.
Groundwork services are backed by our 100% satisfaction guarantee.
How we work
Research first. Clear scope. Practical next steps.
We look at the business, market, customers, competitors and available evidence before making recommendations.
Clients know what Groundwork is doing, what they will receive, and what it will cost before the engagement begins.
Our work is designed for real small businesses, not theoretical case studies.
When a recommendation needs implementation support, Groundwork can help move the work forward.
The founder
Groundwork was built from firsthand business experience.
Groundwork was founded by Maverick Woodson, an entrepreneur and business operator whose background includes building companies across technology, food and cosmetics, more than 15 years of management experience, and the successful sale of two businesses.
Maverick started as a business owner, building three technology companies, launching ventures in food and cosmetics, and selling two businesses he built. He studied business and entrepreneurship at Northern Virginia Community College, then continued at Cornell. His operating experience helped shape a central Groundwork belief: owners need useful clarity, not simply more information.
What we do
Support when you know what you need. Advisory when you need a clearer answer.
Business support
For owners who already know what needs to get done: business formation assistance, website copy, product descriptions, branding and business documents.
Explore business supportBusiness advisory
For owners who need research, analysis or a clearer business decision: competition, advertising, AI integration, pricing, diagnostics and growth.
Explore advisory servicesGrants Department
Grant research, writing and grant-ready documents for nonprofits and churches, at published fixed fees.
Visit the Grants DepartmentWhat Groundwork believes
Good decisions should not depend on guesswork.
- Research before assumptions
- Clear scope before work begins
- Practical recommendations over vague advice
- No unnecessary spending
- Implementation support when the work needs to move forward