Demand, three ways
One method can be wrong. Three rarely agree by accident.
Groundwork Threshold Test
How many people it takes to keep one business of your type open in your state, against the people in your market.
Groundwork Gap Analysis
How much your area spends in your category, adjusted for local income, turned into the number of average businesses it supports.
Groundwork Spending Potential
What local households actually spend, built from the real income mix of your market.
Arkansas has one coffee or snack bar for every 5,558 residents. A market of 18,500 supports about 3.3. Two are already open. The other two methods say 3.5 and 2.5, so the study plans on the conservative case.
Then the money
Demand is only half the answer.
A market can have room and a plan can still run out of cash before it fills. We build 36 months from your budget, staff and prices, then run 10,000 simulated futures to find your chance of breaking even and your chance of running out of cash first.
If cash is the weak point, the study shows how much more you need and where it could come from.
What you receive
Everything in the report.
The market
- Market area and drive times
- Population, households, income and growth
- Daytime workers
- Three demand estimates and where they agree
The competition
- Competitor count and comparison
- How saturated the market is
- Openings competitors leave
- Where you would compete
The answer
- Startup budget and break-even
- 36-month projection
- Your odds from 10,000 futures
- The Groundwork Verdict and the conditions to meet
Choose your study
Fixed fees. Request your quote.
Market Feasibility Study
$695
12 to 15 pages · Fixed fee · Delivered in 1–3 business days
Should this business exist in this market? Three independent demand estimates, your competition, your money and your odds.
- Three demand methods, side by side
- Competition and the gap
- 36-month projection and break-even
- Probability from 10,000 simulated futures
- The Groundwork Verdict
Site Selection Analysis
$695
12 to 15 pages · Fixed fee · Delivered in 1–3 business days
Which of two or three locations gives you the strongest chance? Drive times, competitors, the property and the rent.
- Drive-time market areas
- Groundwork Gravity Model by site
- Groundwork Site Score and lease checklist
- Probability for each site
- The Groundwork Verdict
Complete Feasibility and Site Study
$1,495
15 to 20 pages · Fixed fee · Delivered in 1–3 business days
Both studies, one answer: whether the market can carry your business, where to put it, and what it takes to get there.
- Everything in both studies
- One verdict across market, site and money
- Conditions to meet, in order
- First-90-days plan
- Walk-through call
Common questions about market feasibility studies
What is a market feasibility study?
A study of whether enough customers, spending and room exist in a market for one more business like yours, and whether your plan can survive long enough to win them. Groundwork's version ends with a verdict and your odds.
How much does a market feasibility study cost?
Groundwork's Market Feasibility Study is a fixed $695. The Complete Feasibility and Site Study, which adds site selection, is $1,495.
How do you measure demand?
Three independent ways: how many people it takes to support one business of your type, how much people in your area spend in your category, and what local households actually spend by income. When the three agree, the answer is strong. When they don't, we plan on the most conservative one.
How long does it take?
1 to 3 business days after we receive your information. Most of that time goes into the market research and the simulations, not the writing.
Do you count my competitors?
Yes. We count them from federal business data and confirm them with a local scan, then compare how many people each one serves with your state and the country.
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