Sample Company Scorecard
Seven weighted categories. One 100-point framework.
Illustrative example demonstrating the scoring framework, not a rating of a named business.
80/ 100 · Solid, with clear upside.
Findability 15 of 15 pts · Strong · Can customers find you?
What this score means: How easily a new customer can discover the business.
What Groundwork looks at: Google Business Profile completeness and public search presence for the main service and city.
Why it matters: A business must be discoverable before customers can consider it.
How the score is supported: Public evidence is assessed against the same defined scoring levels. In this illustrative example, Strong (100%) earns 15 of 15 points.
Reputation 20 of 20 pts · Strong · What do your reviews show?
What this score means: The strength of the business’s publicly visible reputation.
What Groundwork looks at: Public star ratings, review count, recency and owner responses.
Why it matters: Recent reviews and responses help customers judge whether to contact a business.
How the score is supported: Public evidence is assessed against the same defined scoring levels. In this illustrative example, Strong (100%) earns 20 of 20 points.
Website Trust 11.25 of 15 pts · Solid · Does your website build confidence?
What this score means: Whether the website gives customers clear reasons to trust the business.
What Groundwork looks at: HTTPS, current content, business identity, location and contact details.
Why it matters: Customers need to see a real, reachable business behind the website.
How the score is supported: Public evidence is assessed against the same defined scoring levels. In this illustrative example, Solid (75%) earns 11.25 of 15 points.
Path to Buy 11.25 of 15 pts · Solid · Is the next step easy?
What this score means: How straightforward it is to call, book, order or request a quote.
What Groundwork looks at: Visible calls to action, contact routes and the steps needed to take the next action.
Why it matters: Unclear or difficult next steps can interrupt a customer’s decision.
How the score is supported: Public evidence is assessed against the same defined scoring levels. In this illustrative example, Solid (75%) earns 11.25 of 15 points.
Offer Clarity 7.5 of 10 pts · Solid · Is your offer clear?
What this score means: How clearly the business explains what it sells and where it serves.
What Groundwork looks at: Service descriptions, publicly visible pricing guidance and service area.
Why it matters: A customer needs to understand the offer before deciding whether it fits.
How the score is supported: Public evidence is assessed against the same defined scoring levels. In this illustrative example, Solid (75%) earns 7.5 of 10 points.
Reason to Choose 7.5 of 10 pts · Solid · Why should customers choose you?
What this score means: Whether customers can see a supported reason to choose this business.
What Groundwork looks at: Specific differences backed by public photos, results, guarantees or other visible proof.
Why it matters: Clear differences help customers compare options beyond a generic promise.
How the score is supported: Public evidence is assessed against the same defined scoring levels. In this illustrative example, Solid (75%) earns 7.5 of 10 points.
Competitive Position 7.5 of 15 pts · Mixed · How do you compare locally?
What this score means: The business’s public position relative to nearby businesses of the same type.
What Groundwork looks at: Public measures such as ratings and review counts for three relevant nearby competitors.
Why it matters: Customers compare alternatives; the public comparison helps identify strengths and gaps.
How the score is supported: Public evidence is assessed against the same defined scoring levels. In this illustrative example, Mixed (50%) earns 7.5 of 15 points.
Reviewed & approved by a Groundwork professional
Your Scorecard isn’t simply generated by software. Groundwork researches the public side of your business, applies its scoring methodology, and a Groundwork professional reviews the findings before your Scorecard is finalized.
Tell us about your business and where customers can find you online.
We research your public business presence, apply the methodology, and professionally review the findings.
Your overall score, seven category scores, key observations, and practical opportunities.
Use the Scorecard as a clearer starting point. No obligation.
Serious underneath
A score with a standard behind it
Every Groundwork Company Scorecard uses the same 100-point framework. Every category is scored against the same defined levels and supported by public evidence. No internal financial assumptions. No guessing about the quality of your work. No arbitrary grades.
See how the Scorecard is scored
Seven categories. 100 points. Findability 15; Reputation 20; Website Trust 15; Path to Buy 15; Offer Clarity 10; Reason to Choose 10; Competitive Position 15.
Five defined levels. Strong 100%; Solid 75%; Mixed 50%; Thin 25%; Not Visible 0%. Each category’s weight is multiplied by its scoring level, then the seven scores are added.
Four score bands. 85–100 Strong public position; 70–84 Solid, with clear upside; 55–69 Mixed signals; under 55 Under-represented.
Public evidence only. Findings identify their public evidence. Missing information is marked Not Visible; gaps are not filled with assumptions.
Where the public view ends. The Scorecard does not claim to know profitability, staff performance, internal systems, service quality or financial condition. Those questions need the owner’s knowledge and internal numbers. The sample is illustrative. A Scorecard is a starting point, not a verdict on the business.
Your next step
Get your free Company Scorecard.
Tell us where to find your business. Groundwork does the public research and sends your professionally reviewed Scorecard to your email. Free. No obligation. No payment information requested.