GROUNDWORK BUSINESS ADVISORY
Build on better decisions.
Practical, research-driven business guidance for independent owners ready to start, fix, or grow their business.
How Groundwork Can Help
Choose the service that fits where you are in your business
Business Diagnostic
Find out what's holding your business back—and what to do about it.
$349
A focused review of your business, pricing, competition, customer acquisition, and growth opportunities, followed by a prioritized 30-day action plan.
Profit & Pricing Tune-Up
$449
You're getting customers. Now let's make sure the numbers are working for you.
A practical review of your pricing, service mix, margins, and competitor positioning to identify opportunities to improve what each customer and each job is worth.
The Business Blueprint
$795
You have the business idea. We'll help you determine how to turn it into a business.
A research-driven launch roadmap covering your market, competitors, target customer, startup costs, pricing, revenue assumptions, customer acquisition, and a practical 30-day launch plan.
The Competition Checkup
$249
Know what your competitors are doing before your customers do.
We research your leading competitors and compare their pricing, services, packages, promotions, and positioning with yours—then identify opportunities your business may be missing.
The Advertising Checkup
$249
Find out whether your advertising is reaching the customers you actually want.
We review where and how you're advertising, compare it with your target customer and local market, and identify opportunities to improve your reach, message, and advertising priorities.
Experience Behind the Advice
Founder, Groundwork Business Advisory
Maverick Woodson
Maverick Woodson brings more than 15 years of management experience and eight years as a business owner and entrepreneur. He has launched businesses across technology, food, and cosmetics, including three technology companies, and has successfully sold two businesses.
He studied at Northern Virginia Community College and Cornell University. Groundwork Business Advisory was created to bring the practical perspective of an experienced owner to entrepreneurs who need better research, clearer options, and a confident next move.
How Groundwork Works
A simple process. Real results.
01 — Tell Us About Your Business
Choose the service that fits your needs and complete a short business intake.
02 — We Do the Groundwork
We research your market, competitors, pricing, advertising, or business model based on the service you've selected.
03 — Get Clear Recommendations
You receive focused findings and practical recommendations—not generic business advice.
04 — Know Your Next Move
We review the findings with you so you understand what matters, why it matters, and what to do next.
Know What You're Getting
Groundwork doesn't sell vague advice. Every engagement ends with clear, written findings and practical recommendations specific to your business.
Before you hire us, see an example of the kind of research and analysis you can expect.
See What You're Getting
Every Groundwork engagement includes:
✓ Research focused on your specific business and market
✓ Clear written findings—not generic business advice
✓ Comparisons, observations, and opportunities relevant to the service you choose
✓ Practical recommendations you can actually use
✓ A professional report you can keep and refer back to
✓ A clear explanation of what we found and what deserves your attention next
See a Sample Competition Checkup
Wondering what a Groundwork report actually looks like?
See a sample Competition Checkup showing how we research a small business's competitors, compare pricing and services, identify opportunities, and turn the findings into practical next steps.
Sample report prepared for demonstration purposes. The featured business did not commission or endorse this analysis.
Business Advice Should Come With Accountability
When you hire Groundwork, you should know exactly who you're working with, what you're purchasing, and what happens next. We believe good business relationships start with transparency.
What You Can Expect From Us
✓ Owner-operated
✓ Clear, fixed-fee services
✓ Written scope of work before engagement
✓ Secure online payment
✓ Confidential handling of client information
✓ Clear deliverables and timelines
✓Research-driven, practical recommendations
Verify Our Business
Groundwork Business Advisory operates under Maverick and Company, LLC, an Arkansas limited liability company.
Not Sure Which Service You Need?
You don't have to figure it out alone. Start with a brief conversation about your business, what you're trying to accomplish, and where you're getting stuck. If Groundwork can help, we'll recommend the service that makes the most sense. If we aren't the right fit, we'll tell you that too.
Schedule a Free 15-Minute Consultation
No obligation. No sales pressure. Just a conversation about your business.
Frequently Asked Questions
Who does Groundwork work with?
Groundwork primarily works with independent owners, entrepreneurs, and very small businesses that want practical help starting, improving, or growing a business.
Do I need to be located in Dallas–Fort Worth?
No. Groundwork's services are delivered remotely. While we actively serve DFW business owners, we can research and advise businesses in markets throughout the United States.
What happens after I choose a service?
We'll confirm the scope of the engagement, provide a written service agreement, collect the information needed for our research, and establish your expected delivery timeline before the work begins.
Will you guarantee that my business will make more money?
No. Business results depend on many factors outside our control. Groundwork provides research, analysis, and practical recommendations designed to help you make better-informed business decisions.
Is my business information kept confidential?
Yes. Information provided for your engagement is treated as confidential and used to perform the agreed-upon work, subject to the terms of your service agreement.
Why should I hire Groundwork instead of figuring this out myself?
You absolutely can do much of this research yourself. Groundwork is for owners who want an experienced second set of eyes, structured research, and clear recommendations without spending hours sorting through information and trying to determine what matters.
Ready to Know Your Next Move?
Whether you're starting a business, trying to improve one, or simply need better information before making an important decision, Groundwork can help you determine what deserves your attention next.
Do the groundwork. Make the next move with confidence.
Groundwork Business Advisory
Practical research. Clear recommendations. Better business decisions.© 2026 Groundwork Business Advisory
A service of Maverick and Company, LLC